AirAsia Airlines won an award at the prestigious Asean Tourism Relationship (ASEANTA) Awards for Quality 2017.
The AirAsia marketing campaign entitled “Think Asean, Consider AirAsia” was named The very best Asean Marketing and Promotion Campaign at the thirtieth ASEANTA Awards for Excellence awards, held at Resort Borobudur, Jakarta.
It is an honor for us to be re-elected being an flight with the best Asean marketing campaign, Dendy Kurniawan, TOP DOG of AirAsia Group in Indonesia, said in a statement on Thursday, September 10.
The award trophy was handed over by Travel Minister Arief Yahya to Dendy Kurniawan who was representing the AirAsia Group.
Dendy said AirAsia is committed as an Asean airline and will always be willing to explore the region. He was happy that the campaign to advertise ASEAN could play a role to make Southeast Asian countries an excellent place to go for tourists.
The campaign, which took place on August 8 to 14, 2016, as well as in relationship with the Asean Day, features a collection of images and uploads of places needed to visit in the Asean region through airline social media and digital versions of 3Sixtyo travel (in-flight magazine). Within addition, the campaign also highlighted the diversity of the AirAsia food menus inspired by Asean tastes.
The campaign also uses a series of Facebook videos about activities that can be done and foods that are an interesting option in each Asean country. All efforts that are run by AirAsia is also fully supported by the promo price chairs in order to save RM10 to all Asean destinations.
The ASEANTA Awards for Excellence is a prestigious total annual award for tourism activists and actors, that have contributed in developing and promoting travel and leisure products in the Asean region. This award contains six categories, among others, Best Asean Travel Content, Best Asean Tourism Picture, Best Asean New Travel Attraction, Best Asean Air travel Program and Best Asean Cultural Preservation Effort.